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Den nye designsjefen heter Adrian van Hooydonk.
Whether Bangle is to be thanked, or the management from Munich, the truth of the matter is that BMW has had an impact on other premium brands. Audi's gone a bit wild with design, über conservative Mercedes is cautiously following suit, even Lexus is approaching design in a more experimental way. "It feels very nice," he admits, adding "but we are also sober and put it in perspective. BMW isn't the kind of company with a lot of backslapping. You are expected to do your job, and in that sense there is an enormous amount of pride. But it is not something we want to exhibit."