The urge for that which is better and more special has thankfully not slowed in times of mass production, but has become, accompanied by rising standards of living, an eminently fulfillable desire. 
Exactly this has been the motivation for ALPINA, a small but enterprising automotive manufacturer. To build special automobiles for a small circle of cognoscenti, for people who have a taste for exclusivity and the finer things in life, and who aren’t in need of exhibitionist exterior presentation in their automobile. 
As we place less emphasis on an ALPINA’s exterior differentiation than we do in its inner values, we choose to draw the basis for our automotive work exclusively from BMW: a great marque, and one of the best and most technologically advanced.  
And there, where the best with right assert, that theirs is good enough for the masses, is where we begin to go to work for the few. ALPINA offers you, as manufacturer of refined, clever automobiles, the performance of an exotic motorcar without the trouble that often accompanies one. 
These are automobiles whose chassis carry the fabrication experience of a first-class volume-market manufacturer. Automobiles exhibiting appropriate interior space and ensuring the efficient customer service of a world-wide make – namely BMW. 
At ALPINA we strive for the synthesis of fascination and reason.